Western Pump
About Western Pump
Infrastructure Contractor
Western Pump is a full-service contractor for the petroleum, automotive, and transportation industries. They have served the fueling and transportation infrastructure industry for over 70 years. As the only fully integrated company in Southwest, Western Pump offers comprehensive construction, service, maintenance, compliance, and fuel station equipment distribution services. Their mission is to exceed customer expectations, a commitment they’ve upheld for decades. Their diverse customer base includes retail fuel stations, convenience stores, government agencies, and numerous commercial transportation facilities.
Services Provided & Tools Used
- Branding and Brand Guidelines
- Digital Assets Portfolio
- Website Design
- Custom Development
- Photoshop
- Illustrator
- InDesign
- XD
- Figma
- WordPress
Challenges
The challenge with this project was to redefine and relaunch the digital presence of a well-established leader in its industry, while maintaining its unique culture and observing its long history.
At the time of engagement, Western Pump lacked a marketing team and had undertaken minimal marketing in the past. However, the company was dedicated to accelerating its growth and the management team knew that building a strong marketing platform would be essential for achieving this objective. The new website was to be both a symbolic and essential first step in Western Pump’s journey to become an excellent marketing organization.
Solutions
Spring Digital led Western Pump’s leadership team through a series of branding and goal exercises, culminating in the creation of the company’s first-ever brand guide, which included new logos, brand assets, and digital identity.
From there, the team designed and developed a new custom, modern website. This served as the foundation of Western Pump’s digital marketing growth strategy and new marketing endeavors. The Spring Digital team developed a comprehensive site map and new content, and delivered concepts based on the new design guidelines. Throughout this process, emphasis was placed on optimizing the new digital presence for speed, user experience, and mobile friendliness, in addition to adhering to standard SEO and ADA best practices.
Quickly after launch, the new site was welcomed by their industry as a digital standout. Western Pump almost immediately saw a significant increase in site traffic, site engagement, and lead capture. Since completing this project, Spring Digital now provides full-service marketing to Western Pump and its growing cache of sister companies.
“Western Pump’s journey with Spring Digital spans over five years, a period that has seen remarkable transformations in our marketing efforts. Troy and his team led the effort to completely revamp our branding, including our logo, website, social channels, sales collateral, and internal documents. They helped us develop an impactful email marketing and social posting cadence that has driven incremental sales and garnered consistent praise from our industry colleagues. They implemented a monthly performance dashboard reporting process that ensures our marketing efforts deliver against our KPIs and ROI targets. And on top of all that, Troy and his team are an absolute pleasure to work with.”
Brian Ricci
VP & General Manager,
Western Pump
“Western Pump’s journey with Spring Digital spans over five years, a period that has seen remarkable transformations in our marketing efforts. Troy and his team led the effort to completely revamp our branding, including our logo, website, social channels, sales collateral, and internal documents. They helped us develop an impactful email marketing and social posting cadence that has driven incremental sales and garnered consistent praise from our industry colleagues. They implemented a monthly performance dashboard reporting process that ensures our marketing efforts deliver against our KPIs and ROI targets. And on top of all that, Troy and his team are an absolute pleasure to work with.”
Brian Ricci
VP & General Manager,
Western Pump
Put some spring in your business.
Contact our team today to schedule a discovery session.
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