Welcome to Spring Digital Growth Resource Center

  • rocket iconRecent Content

    By Aimee Armstrong

    •

    May 21, 2025

    The Psychology Behind Color Choices in Branding

    Color is more than just a design choice—it’s a silent language that speaks directly to the emotions of your audience. Whether you’re launching a new brand or refreshing your visual identity, the colors you choose can influence perception, build trust, and even drive purchasing decisions. In fact, research shows that up to 90% of snap…

rocket iconQuick Tips

Leverage Social Proof

Incorporate testimonials and reviews prominently on your site to build trust and credibility with potential customers.

Track and Analyze Data

Use analytics tools to monitor your campaigns’ performance and make data-driven decisions.

Engage with Interactive Content

Use polls, quizzes, and interactive infographics to boost engagement and keep your audience actively involved with your brand.

Update Your SEO Strategy

Adapt your SEO strategy to reflect new industry trends and keywords that are gaining popularity in search queries.

Adding Alternative Text

Adding alternative text to images will provide accessible information for text-to-speech users in your website.

Offer Free Resources

Provide free eBooks, whitepapers, and webinars to attract and nurture leads.

rocket iconIndustry News

  • The Upfronts got a taste of the creator economy

    DIGIDAY

    May 15, 2025

    A pair of hands with bright pink, decorated nails holds a camera against a solid green background. The image is edited with high-contrast, vibrant colors.

  • G2 Icons Suggest 6 Best Email Marketing Platforms They Use

    Learn G2

    May 15, 2025

    Illustration of a megaphone emitting digital icons, including an envelope and text boxes, symbolizing the communication or announcement of messages and information. The background is a solid peach color.

  • New York Times Advertising , e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners

    DIGIDAY

    May 6, 2025

    The image shows the Digiday Content Marketing Awards logo, featuring an orange outlined "D" with an arrow inside, next to the text "DIGIDAY Content Marketing Awards" on a dark purple background.

  • 7 Best A/B Testing Tools I Trust to Boost Conversions

    Learn G2

    May 3, 2025

    Two yellow doors labeled A and B stand side by side against a purple wall, with a single light fixture hanging above them.

rocket iconFree Resources

  • Spring Digital Free SEO Analysis
    Free SEO analysis: rankings, listings, reviews, on-site SEO, social media. Optimize digital strategy.

  • Hootsuite (Free Plan)
    A free social media management tool that lets you schedule posts, track performance, and analyze different soc

  • Mailchimp
    An email marketing automation platform that allows you to create campaigns, manage contacts, and analyze email

  • Unsplash
    A high-quality, royalty-free stock photo platform ideal for social media, blogs, and marketing materials.
  • Several hands place paper cutouts of icons and interface elements onto a whiteboard with sketches and the text "UX/UI" as part of a user experience design planning session.

    Designing for Engagement: Creating User Experiences That Convert
    Aimee Armstrong • May 14, 2025
    A beautiful website is no longer enough. In today’s competitive digital landscape, user experience…
    • Design

  • From Clicks to Clients: How to Turn Website Visitors into Loyal Customers
    Troy Knott • May 7, 2025
    Driving traffic to your website is a crucial first step—but it’s not the finish…
    • PPC Marketing
  • A woman sitting at a desk points at images on a large computer monitor while a man stands beside her, both focused on the screen. The desk has a keyboard, notebook, headphones, coffee cup, and sticky notes.

    How to Know It’s Time for a Website Redesign: 5 Signs Your Site Is Holding Back Your Growth
    Aline Aguilar • April 30, 2025
    Your website isn’t just a digital business card—it’s the central hub of your brand’s…
    • Design
    • Development
    • PPC Marketing
  • A person wearing a sensor-laden headset sits at a desk, looking at a computer screen displaying a digital face with the word "HELLO" above it. The workspace is equipped with headphones, speakers, and various tech accessories.

    Propelling Us Into the World of Tomorrow: How Digital Twins are Shaking Up Future Predictions
    Aline Aguilar • April 30, 2025
    The emergence of a hybrid reality, where the boundaries of physical and digital dissolve,…
    • Uncategorized
  • A blue compass keychain rests on a wooden surface next to an open notebook. The notebook has the words "Programmatic Advertising" written in cursive on a lined page.

    The Evolution of Programmatic Advertising: Streamlining Ad Buying for Enhanced Campaign Results
    Troy Knott • April 16, 2025
    Advertising has evolved far beyond the days of manually negotiating ad placements and relying…
    • PPC Marketing
  • A subway station escalator scene with multiple people moving up and down in a tunnel-like environment. Green boxes, possibly added digitally, appear over several individuals on the escalators. The lighting is subdued, with overhead fixtures illuminating the space.

    Opinion: Is Government Efficiency Just a Cover for a Tech Power Grab?
    Troy Knott • March 26, 2025
    Elon Musk’s latest moves in AI and autonomous technology aren’t just about innovation—they’re about…
    • Opinion

  • How Many Followers Do You Need for a Successful Campaign on Instagram?
    Aline Aguilar • March 12, 2025
    How Many Followers Do You Need to Start a Successful Advertising Campaign on Instagram…
    • Social Media
  • A person in a blazer is pressing a virtual graduation cap icon on a digital interface. Surrounding icons include a book, computer, and test tube, symbolizing education and technology. A blurred office background is visible.

    Beyond the Hype: Mastering AI Responsibly for Business Success
    Troy Knott • February 19, 2025
    Artificial Intelligence (AI) is transforming industries and reshaping how we live and work. From…
    • Social Media
    • Design
    • Development
    • PPC Marketing
  • A person with short, bright blue-green hair and a matching T-shirt is looking at a smartphone with a furrowed brow and raised hand, expressing frustration or confusion. The background is solid yellow.

    Redefining Intrusiveness: Balancing User Experience with Effective Pop-Ups and Auto-Play
    Aline Aguilar • February 5, 2025
    In the digital marketing and web design landscape, balancing user experience with effective engagement…
    • Uncategorized
  • A person wearing a white shirt arranges wooden figurines on a table. The figurines are painted in different colors: red, yellow, green, and blue. The scene suggests organization or strategy.

    Knowing your Audience
    Troy Knott • January 22, 2025
    Understanding your audience is no longer just a “nice-to-have”—it’s a necessity. Whether you’re launching…
    • PPC Marketing
    • Social Media
  • A cluttered desk surface featuring a notepad with a sketch titled "Brand" surrounded by drawings of light bulbs, gears, and globes. Nearby are a calculator, glasses, a red coffee mug, colorful stationery, and crumpled paper.

    How to Brand Your Business
    Troy Knott • January 8, 2025
    Branding is one of the most important aspects of building a successful business. It’s…
    • PPC Marketing
  • Above view of young social media marketers sitting on floor and using computers while analyzing marketing tools

    How Understanding Client Motivation Can Transform Your Business Strategy
    Jairo Juarez • December 11, 2024
    In the world of business, understanding your client’s needs isn’t just a box to…
    • PPC Marketing