Welcome to Spring Digital Growth Resource Center
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Recent Content
By Aimee Armstrong
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December 4, 2024
Why Video is King
In the world of digital marketing, video has quickly emerged as the dominant form of content, and it’s easy to see why. Video is engaging, persuasive, and versatile—making it an essential tool for businesses of all sizes. As consumers shift towards more visual content, those who embrace video marketing are reaping the rewards in the…
Quick Tips
Use High-Quality Images
Incorporate high-quality, relevant images to complement your text and engage users, enhancing the overall appeal of your site.
Leverage Social Proof
Incorporate testimonials and reviews prominently on your site to build trust and credibility with potential customers.
Implement Strong CTAs
Use clear and compelling calls-to-action (CTAs) to guide users towards desired actions, such as signing up or making a purchase.
Optimize for Mobile
Ensure your website is mobile-friendly to cater to users on-the-go. Mobile optimization impacts search ranking and user experience.
Adding Alternative Text
Adding alternative text to images will provide accessible information for text-to-speech users in your website.
Update Your SEO Strategy
Adapt your SEO strategy to reflect new industry trends and keywords that are gaining popularity in search queries.
Industry News
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How Baby Boomers’ Digital Media Habits Are Changing
Marketing Profs
November 27, 2024
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SEO reality check: 13 hard-hitting truths you need to hear
Search Engine Land
November 14, 2024
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ChatGPT can now read some of your Mac’s desktop apps
Tech Crunch
November 14, 2024
Free Resources
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Spring Digital Free SEO Analysis
Free SEO analysis: rankings, listings, reviews, on-site SEO, social media. Optimize digital strategy.
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Notion
A versatile tool for note-taking, project management, and collaboration. It allows teams to organize tasks. -
Canva
A free, easy-to-use design tool for creating social media posts, presentations, and other marketing materials. -
Trello
Project management platform. Organize tasks, track project progress, and collaborate with teams.
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Helpful terms when starting on with Paid Search campaigns
Troy Knott • November 27, 2024When it comes to launching a paid search campaign, diving in without a basic…- PPC Marketing
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Schema Markup: What It Is and Why It’s Important for SEO
Aline Aguilar • November 20, 2024In today’s competitive digital landscape, simply creating quality content isn’t enough. To stand out…- SEO
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Online Marketplaces: Where Can I Sell if I Don’t Have a Site?
Aline Aguilar • November 13, 2024Starting an online business used to mean building your own website from scratch. But…- Development
- PPC Marketing
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Marketing Trends: Social Search vs Google
Troy Knott • November 6, 2024In the evolving landscape of digital marketing, search behavior is shifting, and marketers are…- PPC Marketing
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Local SEO Audit: Boosting Your Local Search Presence
Troy Knott • October 30, 2024In today’s digital landscape, local search engine optimization (SEO) is crucial for businesses looking…- SEO
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Perfect Won’t Work: How Overplanning Is Killing Your Projects
Aimee Armstrong • October 23, 2024In project management, planning is indispensable. It helps define objectives, allocate resources, and establish…- Uncategorized
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Image Size and Format Optimization Guide
Aline Aguilar • October 16, 2024Optimizing images for your website is crucial for both user experience and SEO. Properly…- Design
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SEO Best Practices for ecommerce Sites: Boosting Visibility and Sales
Aline Aguilar • October 9, 2024In the competitive world of ecommerce, simply having an online store isn’t enough. To…- SEO
- Development
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Exceeding Expectations: What Customers Want Today
Troy Knott • October 2, 2024In 2024, marketing customers expectations have evolved significantly, driven by technological advancements, changing consumer…- Social Media
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What is Shopify? An Overview of the ecommerce Platform
Jairo Juarez • September 25, 2024When discussing ecommerce platforms, Shopify often stands out as the industry leader. It’s celebrated…- Development
- Design
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The Crucial Importance of Making Your Website Accessible and ADA Compliant
Jairo Juarez • September 18, 2024In today’s digital world, making sure your website is accessible and meets ADA (Americans…- Development
- SEO
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Understanding the Minimum Ad Spend for Google Ads
Troy Knott • August 14, 2024Google Ads does not impose a strict minimum ad spend requirement, allowing businesses to…- PPC Marketing