AmeriEstate Legal Plan
About AmeriEstate Legal Plan
Estate Planning Firm
AmeriEstate Legal Plan is an estate planning firm dedicated to providing a personalized approach to address the needs of everyday people. They specialize in advising and guiding various groups, including parents, retirees, new homeowners, professionals, and business owners, in preserving and growing their assets over multiple generations.
AmeriEstate Legal Plan was founded with a vision to provide accessible and affordable estate planning to individuals and families. The legal landscape can be intimidating and complex, and AmeriEstate Legal Plan recognizes the need for a solution that bridges the gap between people and the assistance they require.
What sets AmeriEstate apart is their unwavering commitment to estate planning. Unlike other firms that offer a range of legal services, estate planning and business formation is their sole focus. This specialization ensures that their clients receive the highest level of expertise and attention to detail.
Services Provided
- Google Business Profile Management
- Local Service Ads
- Google Ads
- Business Profile Listing Management
Challenges
AmeriEstate came to Spring Digital as a well-established, specialized firm in a somewhat competitive market. They sought to initiate Search Engine Marketing (SEM/Adwords) and take additional steps to improve their website ranking, and digital marketing strategies. Their goal to improve organic and paid rankings through SEO optimizations, PPC, and Adwords was specifically aimed at achieving increased lead generation with a better return on investment (ROI).
Solutions
While Spring Digital now serves as AmeriEstate’s primary digital marketing agency, our initial focus was on initiating a new channel of lead generation through the use of Google Ads. This marked AmeriEstate’s first foray into paid advertising, starting from ground zero.
Working with the AmeriEstate team to understand their priorities, Spring Digital created and optimized paid ad campaigns via a new Google AdWords account. The expectation was that an ad campaign could acquire new, untapped prospects more quickly compared to other forms of marketing.
The initial ad campaigns attracted top-level keyword searches for AmeriEstate, employing both search campaigns and display campaigns. Further optimizations included testing new ad copy, creating new landing pages, and CTA funnels, improving keyword relevance, and leveraging available tools such as ad extensions to obtain additional sales opportunities. These factors contribute to improved ad quality scores and better competition against rivals with larger budgets.
Spring Digital’s expertise in Google Ads resulted in a 200% increase in new cases per month for AmeriEstate and a 20% conversion/close ratio.
-69%
Decrease in Cost per Conversion Over 4 Years
4542%
Increase in Visibility (Impressions) Over 4 Years
773%
Increase In Conversions
-64%
Decrease in Cost Per Click
“Troy and his team at Spring Digital have been invaluable to us over the past few years since we got connected. The challenge in this space is always understanding the ROI around your digital marketing not just the impressions or views of what we put out there. Troy and his team do what many cannot in help convert the raw data into return on investment. I highly recommend their services as this is not easy to find.”
Greg Reese,
CEO/Founder,
AmeriEstate Legal Plan
“Troy and his team at Spring Digital have been invaluable to us over the past few years since we got connected. The challenge in this space is always understanding the ROI around your digital marketing not just the impressions or views of what we put out there. Troy and his team do what many cannot in help convert the raw data into return on investment. I highly recommend their services as this is not easy to find.”
Greg Reese,
CEO/Founder,
AmeriEstate Legal Plan
Put some spring in your business.
Contact our team today to schedule a discovery session.
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