Welcome to Spring Digital Growth Resource Center

  • rocket iconRecent Content

    By Jairo Juarez

    •

    December 11, 2024

    How Understanding Client Motivation Can Transform Your Business Strategy

    In the world of business, understanding your client’s needs isn’t just a box to check—it’s the foundation for building strong, lasting relationships. Whether you’re offering a product or service, the ability to meet your client’s expectations hinges on one crucial step: asking yourself why. Why does the client need this? Why now? And why does…

rocket iconQuick Tips

Use High-Quality Images

Incorporate high-quality, relevant images to complement your text and engage users, enhancing the overall appeal of your site.

Leverage Social Proof

Incorporate testimonials and reviews prominently on your site to build trust and credibility with potential customers.

Implement Strong CTAs

Use clear and compelling calls-to-action (CTAs) to guide users towards desired actions, such as signing up or making a purchase.

Optimize for Mobile

Ensure your website is mobile-friendly to cater to users on-the-go. Mobile optimization impacts search ranking and user experience.

Adding Alternative Text

Adding alternative text to images will provide accessible information for text-to-speech users in your website.

Update Your SEO Strategy

Adapt your SEO strategy to reflect new industry trends and keywords that are gaining popularity in search queries.

rocket iconIndustry News

  • How Baby Boomers’ Digital Media Habits Are Changing

    Marketing Profs

    November 27, 2024

    Bar charts showing media consumption trends for people born between 1959-1970. Data compares online vs. offline share for ages 45-54 and 55-64 across 2013-2015 and projections for 2023-2025. Online share increases over time for both age groups.

  • Google’s alleged adtech monopoly faces historic antitrust test

    Search Engine Land

    November 26, 2024

    A pair of silver handcuffs lies on a colorful geometric background with sections of red, yellow, green, and blue paper.

  • SEO reality check: 13 hard-hitting truths you need to hear

    Search Engine Land

    November 14, 2024

    Wooden blocks on a blue background spell out "SEO" at the top, followed by words "Keyword," "Rank," "Index," "Content," and "Link" on separate blocks in a descending arrangement.

  • ChatGPT can now read some of your Mac’s desktop apps

    Tech Crunch

    November 14, 2024

    A user interface snippet featuring a header that reads "Working with Xcode & Terminal" with an option to "Stop." Below, a question asks, "What does this code do?" There are icons for adding, language selection, and settings, with an upward arrow.

rocket iconFree Resources

  • Spring Digital Free SEO Analysis
    Free SEO analysis: rankings, listings, reviews, on-site SEO, social media. Optimize digital strategy.

  • Notion
    A versatile tool for note-taking, project management, and collaboration. It allows teams to organize tasks.

  • Canva
    A free, easy-to-use design tool for creating social media posts, presentations, and other marketing materials.

  • Trello
    Project management platform. Organize tasks, track project progress, and collaborate with teams.
  • A person in a yellow shirt and headphones sits at a table, looking at a smartphone mounted on a tripod. The background features a sofa and hanging plants.

    Why Video is King
    Aimee Armstrong • December 4, 2024
    In the world of digital marketing, video has quickly emerged as the dominant form…
    • PPC Marketing
  • A small sack of money with coin symbols is next to a wooden easel displaying a sign with a rocket icon. The background is a solid purple.

    Helpful terms when starting on with Paid Search campaigns
    Troy Knott • November 27, 2024
    When it comes to launching a paid search campaign, diving in without a basic…
    • PPC Marketing
  • A page with the word "SEO" highlighted in green. The surrounding text includes the word "marketing" repeated multiple times. The focus is on the term "SEO" amidst marketing-related text.

    Schema Markup: What It Is and Why It’s Important for SEO
    Aline Aguilar • November 20, 2024
    In today’s competitive digital landscape, simply creating quality content isn’t enough. To stand out…
    • SEO
  • Woman make a photo of product for selling online in Internet from home

    Online Marketplaces: Where Can I Sell if I Don’t Have a Site?
    Aline Aguilar • November 13, 2024
    Starting an online business used to mean building your own website from scratch. But…
    • Development
    • PPC Marketing
  • A hand in a blue sleeve is holding up a large red hashtag symbol against a yellow background.

    Marketing Trends: Social Search vs Google
    Troy Knott • November 6, 2024
    In the evolving landscape of digital marketing, search behavior is shifting, and marketers are…
    • PPC Marketing
  • A small white toy airplane with a blue ribbon trails behind it, leading to three red location markers. The background is divided diagonally into yellow on the left side and light blue on the right side.

    Local SEO Audit: Boosting Your Local Search Presence
    Troy Knott • October 30, 2024
    In today’s digital landscape, local search engine optimization (SEO) is crucial for businesses looking…
    • SEO
  • A cluttered workspace featuring architectural blueprints, a measuring tape, a pencil, a magnifying glass, a color swatch book, and part of a computer keyboard. The scene suggests planning or design work with attention to detail and color selection.

    Perfect Won’t Work: How Overplanning Is Killing Your Projects
    Aimee Armstrong • October 23, 2024
    In project management, planning is indispensable. It helps define objectives, allocate resources, and establish…
    • Uncategorized
  • A person working at a desk with an Apple desktop computer and a laptop. The desktop screen displays a photo gallery, while the laptop shows an image editing application in landscape format. A coffee mug, smartphone, notebook, and camera lens are also visible on the desk.

    Image Size and Format Optimization Guide
    Aline Aguilar • October 16, 2024
    Optimizing images for your website is crucial for both user experience and SEO. Properly…
    • Design
  • A person holding a smartphone and sitting at a desk in front of a computer monitor displaying a search engine homepage. The screen shows a search bar and the word "Search" in large, colorful letters. The desk contains a few items, including a red mug.

    SEO Best Practices for ecommerce Sites: Boosting Visibility and Sales
    Aline Aguilar • October 9, 2024
    In the competitive world of ecommerce, simply having an online store isn’t enough. To…
    • SEO
    • Development
  • A small shopping cart with green handles is placed on top of a stack consisting of a tablet, a closed laptop, and a smartphone. The background is neutral and blurred.

    Exceeding Expectations: What Customers Want Today
    Troy Knott • October 2, 2024
    In 2024, marketing customers expectations have evolved significantly, driven by technological advancements, changing consumer…
    • Social Media
  • Top view of a white laptop keyboard, a small red gift box with a bow, a blue shopping bag, and a white cup of cappuccino with foam art in the shape of a heart on a green surface.

    What is Shopify? An Overview of the ecommerce Platform
    Jairo Juarez • September 25, 2024
    When discussing ecommerce platforms, Shopify often stands out as the industry leader. It’s celebrated…
    • Development
    • Design
  • A close-up image of a hand using a white computer mouse on a wooden desk. A white keyboard is placed nearby in the foreground. The person is wearing a long-sleeved gray shirt. The scene appears to be in an office or at a workspace.

    The Crucial Importance of Making Your Website Accessible and ADA Compliant
    Jairo Juarez • September 18, 2024
    In today’s digital world, making sure your website is accessible and meets ADA (Americans…
    • Development
    • SEO