Welcome to Spring Digital Growth Resource Center

  • rocket iconRecent Content

    By Troy Knott

    •

    January 14, 2026

    Sharpen Your Digital Presence – Be Everywhere They Search

    TL;DR: A complete and active local digital presence builds trust and improves visibility across search engines, maps, and directories. It’s a key part of being discoverable in today’s AI-influenced search landscape. A strong local digital presence goes far beyond your website. By eliminating information friction and maintaining active listings, businesses build the “trust signals” necessary…

rocket iconQuick Tips

  • Optimize for Mobile

    Ensure your website is mobile-friendly to cater to users on-the-go. Mobile optimization impacts search ranking and user experience.

  • Focus on Mobile Optimization

    Ensure your website and content are mobile-friendly, as more users access information on their smartphones.

  • Prioritize Navigation

    Design your site with intuitive navigation to help users find information quickly and easily, improving overall user satisfaction.

  • Adding Alternative Text

    Adding alternative text to images will provide accessible information for text-to-speech users in your website.

  • Engage with Interactive Content

    Use polls, quizzes, and interactive infographics to boost engagement and keep your audience actively involved with your brand.

  • Personalize User Experience

    Use personalization techniques to tailor content and offers to individual users based on their behavior and preferences.

rocket iconIndustry News

  • Media Briefing: The top trends in the media industry for 2025

    Digiday

    December 18, 2025

    A metallic robotic hand flips through the pages of a large calendar with dates marked in red and black, set against a green background.

  • Future of Marketing Briefing: AI has created a new talent paradox in programmatic agencies

    Digiday

    December 12, 2025

    Illustration of a revolving door with one open section showing a red panel and another section labeled “EXIT” against a plain grey background.

  • One Tech Tip: Up your Christmas shopping game with AI tools

    AP News

    December 4, 2025

    A crowd of people bundled in winter jackets, hats, and hoods stand in a long line on a city sidewalk. Some look ahead while others look around; tall buildings and shop windows are visible in the background.

  • How Reckitt is beating the AI odds with its approach to pilots

    Digiday

    November 20, 2025

rocket iconFree Resources

  • Spring Digital Free SEO Analysis
    Free SEO analysis: rankings, listings, reviews, on-site SEO, social media. Optimize digital strategy.

  • Hemingway Editor (Online Free Version)
    A writing assistant that improves clarity, readability, and structure—great for blogs, emails, and pages.

  • Google Trends
    Analyze real-time search trends across different regions and topics. Use it to identify timely content ideas a

  • Hootsuite (Free Plan)
    A free social media management tool that lets you schedule posts, track performance, and analyze different soc
  • Two people are discussing in a dimly lit office with computer screens showing code. A large monitor in the background displays an image of Earth with red data overlays. Another person works at a separate desk in the background.

    5 Things AI Can Automate for Your Business Now
    Aline Aguilar • January 7, 2026
    TL;DR: AI is no longer a novelty—it’s now a key driver of business efficiency….
    • AI

  • Success Worth Celebrating: Why Recognizing Wins Builds Better Teams and Better Work
    Troy Knott • December 24, 2025
    In a fast-paced world, it’s easy to move from one project to the next…
    • Leadership
  • A computer screen shows an image editing program with a photo of mountains. A progress bar labeled “Generative expand” is displayed, and part of the image is transparent, indicating ongoing editing.

    Affinity by Canva: The New Challenger to the Adobe Creative Suite
    Aimee Armstrong • December 17, 2025
    Canva buying Affinity is more than a tech acquisition (News)—it’s an industry moment. For…
    • Design
    • News
  • A person points to a graph displayed on a tablet screen while another person sits nearby. A pen and papers are visible on the table in the foreground.

    Your Website Is Your Digital Storefront: How to Build a Site That Converts Local Visitors into Loyal Customers
    Troy Knott • December 10, 2025
    In a recent presentation, we shared key strategies for local digital marketing—now, let’s dive…
    • PPC Marketing
  • A person’s finger is about to press a red key labeled "AI" on a white computer keyboard, which is placed on a wooden surface.

    AI-Powered Precision: How Predictive Insights Are Transforming Digital Strategy
    Aline Aguilar • December 3, 2025
    For years, digital marketing has relied on looking backward—reports, dashboards, and performance reviews that…
    • AI
    • PPC Marketing
  • People are gathered around a table covered with papers, sketches, and colorful markers. One person holds a sheet of paper while others lean in, appearing to discuss designs or plans.

    How to Give Helpful Feedback to Your Designer (Without Losing the Creative Spark)
    Aimee Armstrong • November 26, 2025
    Design is a dialogue. Every project—whether a brand refresh, a new website, or an…
    • Uncategorized
    • Design
    • Leadership
  • A person uses a laptop displaying an AI generative program with image outputs, sitting at a desk near a plant. The screen shows before-and-after image comparisons under the title "AI GENERATIVE.

    What AI Means for the Future of Design (And Why Humans Still Matter)
    Aimee Armstrong • November 19, 2025
    If you’re wondering what design looks like in an AI-driven future, here is the…
    • AI
    • Design
  • A person in business attire draws a website wireframe layout on a transparent surface, outlining sections labeled homepage, image banner, navigation, content, news, footer, and various pixel measurements.

    Building for Scale: Why Smart Development is the Backbone of Digital Growth
    Jairo Juarez • November 12, 2025
    If your digital platform feels like it’s constantly playing catch-up — patching systems, reacting…
    • Development
    • PPC Marketing

  • Beyond the Click: Redefining Digital Marketing for the AI-Driven Era
    Aline Aguilar • November 5, 2025
    For years, digital marketing has revolved around the click — a measurable, direct action…
    • AI
    • PPC Marketing
  • A person sits at a desk with multiple computer screens displaying code in a modern office. Other people are working in the background, and the setting includes brick walls and large windows.

    Smarter, Not Bigger: The Agency’s Guide to Strategic Hosting
    Jairo Juarez • October 29, 2025
    For a successful agency, there comes a moment of clarity. Your clients are happy,…
    • Uncategorized
  • A person holds a smartphone displaying the Instagram login screen, which includes fields to log in or sign up with email or phone number. The App Store download banner is visible at the top.

    Beyond the Feed: How Instagram Indexing Changes SEO Strategy
    Aline Aguilar • October 22, 2025
    For years, Instagram content lived in its own closed ecosystem: discoverable inside the app,…
    • PPC Marketing
    • Social Media
  • A hand holding a smartphone displaying Google Maps, showing directions to Morley Butchers in Crouch End. A red location pin marks the butcher shop, and options for directions and calling are visible on the screen.

    Winning Local Digital Marketing Tactics: Get Found, Get Clicks, Get Customers
    Troy Knott • October 15, 2025
    Recently, I had the opportunity to speak with local business leaders here in the…
    • Uncategorized